Case study

Enabling seamless number provisioning and regulatory compliance for Bright Pattern

Bright Pattern is a global leader in AI-powered omnichannel contact center software, serving a rapidly expanding global customer base. As they grow, reliable number provisioning and carrier partnerships are critical to their success.

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Enabling seamless number provisioning and regulatory compliance for Bright Pattern
The challenge

The challenge

Bright Pattern faced critical challenges during global expansion: call completion failures preventing UK customers from reaching UK numbers due to routing complexities, difficulty navigating diverse regulatory requirements across markets (10DLC, EU rules, portability), unreliable carrier partnerships that risked complete operational shutdowns, high platform fees from existing providers, and limited global coverage in key expansion markets. These issues threatened both service reliability and profitability as the company scaled internationally.

BICS Cloud Communications

BICS Cloud Communications solution

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Zero outages

No service disruptions since adoption; resolved UK call completion failures

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Regulatory expertise

Consultative guidance on 10DLC, EU compliance, and portability requirements

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Partnership approach

Reliability, rates, and support without least-cost routing tradeoffs

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Reliable caller ID

Successful CLI delivery where other carriers failed

Results

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90%

90% of Bright Pattern’s voice traffic with BICS is for the UK market

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Zero outages

Zero outages reported since adopting BICS Cloud Communications solutions

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Seamless expansion

Seamless expansion across 6+ strategic global markets with minimal friction

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Compliance

Simplified compliance through built-in regulatory intelligence and consultative support

“You give us the numbers we need when we need them, with the reliability to keep everyone happy at a price point that makes business sense for everyone. You guys check off all those boxes, and it makes a lot of sense to continue and grow this relationship. BICS has invested in improving its API, which will be very helpful for our end customer experience.”

Keith Mitchell

Telecom Manager, Bright Pattern

BICS

BICS supports global cloud telephony deployments with coverage that includes 40+ PSTN-replacement countries, enabling enterprises to modernize their corporate telephony and replace legacy PSTN systems with scalable cloud numbers.

Cloud communications demand reliability, speed, and scale. BICS delivers global cloud communication capabilities, combining carrier-grade reach with cloud flexibility. Over 90% of top UCaaS and CCaaS providers in Gartner’s Magic Quadrant trust BICS for global reach and compliance. Our solutions integrate seamlessly, support hybrid workforces, and ensure always-on customer engagement.

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