2 mins read
Rolling out new international data roaming campaigns poses a challenge to operators worldwide. International managers face challenges when trying to introduce new data bundles and campaigns. This is because they rely on the same business support systems as domestic traffic. These systems prioritize local offers, making it difficult for international managers to launch their initiatives.
By working with BICS, operators can simplify their operations by using a complete solution for data roaming bundles and campaigns. This includes control and management of upkeep, as well as ongoing service rollout. Operators can rely on BICS to perform all system additions and adjustments. In doing so, they can eliminate technical and commercial complexity from their international data roaming business. This will give them more time to focus on marketing and increasing profits.
BICS’ Data Roaming Control helps operators improve data roaming for subscribers and increase revenue without extra costs for new technology. Marketing teams can easily start and launch new campaigns for different use cases without needing technical skills.
Stimulate data roaming uptake with tailored and intuitive bundles
Marketing teams can focus on creating appealing data bundles for different subscribers and promoting them through targeted campaigns.
Operators can send a welcome SMS to subscribers when they land, with a direct link to a secure data purchase portal where they can instantly browse and purchase the right data bundle, and get online quickly.
Operators can also opt for a silent roaming campaign to notify subscribers who have not activated their data roaming after a set time of arrival. Alternatively, they can remind subscribers about their purchased data plans.
BICS Data Roaming Control ensures high Quality of Service and a personalized experience for subscribers, which also includes bill shock prevention. We monitor all charges, meaning subscribers who reach their threshold will be notified of either a Quality of Service change (throttling) or of how to immediately top up. At all times, they will be aware of their data usage. They can in turn make informed decisions to maintain their accustomed high data speeds.
Additionally, international roaming managers can access detailed graphical reports on the performance of their data roaming business. These reports are available in almost real time, with a maximum delay of only 15 minutes. Operators can examine the performance of their data roaming campaigns in detail, check on the sales performance of data plans over time, and extract exact revenue figures to inform new growth opportunities.
Hosted by the BICS IPX and fully managed by our team of experts, Data Roaming Control is a comprehensive and modular suite of services specifically designed to help operators optimize their outbound data roaming revenues by offering subscribers a richer, more customized roaming experience.
