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Minimum size
The logo must be applied at a minimum of 19px in digital and 5mm in print. -
Clearance
Graphics/objects must not penetrate the clear area. This space is no less than the x-height of the typo.
Our branding
Building the BICS brand experience is an ongoing effort. It is important that we are consistent in our communication and experience across all applications. The BICS brand design is minimalistic, clean and simple, elegant and light, authentic and people focused.
Color guideline
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Color guideline
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Overview
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Primary colors
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Secondary colors
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Minimum size
The logo must be applied at a minimum of 19px in digital and 5mm in print. -
Clearance
Graphics/objects must not penetrate the clear area. This space is no less than the x-height of the typo.
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BICS Dark grey
The main color version of the logo to use whenever possible -
BICS White
To use on top of one of the BICS grey or one of the BICS blues, or on top of an image for enhanced visibility.
The appearance of the BICS logo must remain consistent. The BICS logo should not be modified. No attempt should be made to alter the BICS logo in any way.
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Do not scale disproportionately
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Do not put the logo on any other background color
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Do not add shadow
Our logo
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Size and spacing
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Logo colors
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Don’ts
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Minimum size
The logo must be applied at a minimum of 19px in digital and 5mm in print. -
Clearance
Graphics/objects must not penetrate the clear area. This space is no less than the x-height of the typo.
-
BICS Dark grey
The main color version of the logo to use whenever possible -
BICS White
To use on top of one of the BICS grey or one of the BICS blues, or on top of an image for enhanced visibility.
The appearance of the BICS logo must remain consistent. The BICS logo should not be modified. No attempt should be made to alter the BICS logo in any way.
-
Do not scale disproportionately
-
Do not put the logo on any other background color
-
Do not add shadow
